Our Brands

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

FEATUREd BRAND

BabbleRoo

Gear made by parents for parents, built to keep up with the beautiful messy reality of raising kids

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FEATUREd BRAND

Lilly's Love

Lilly’s Love helps families create clean, functional spaces with ease. Through well-designed toy organizers, cozy stuffed animals, and everyday essentials, we make it simple to keep kids’ spaces tidy—and full of love. Lilly’s Love supports parents with practical solutions that bring more order and warmth to everyday life.

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FEATUREd BRAND

ComfyBumpy

ComfyBumpy creates beautifully simple products that encourage kids’ independence, helping them grow with confidence, and giving parents a little room to breathe.

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FEATUREd BRAND

Panther Armor

Our stance against declawing inspired us to develop anti-scratch furniture protectors. By providing a humane solution to cat damages, we prioritize the comfort and well-being of both pets and owners, ensuring a harmonious living environment for all.

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FEATUREd BRAND

Skyla Homes

From dangerous kitchen items to appliances like the fridge, microwave, dishwasher to electrical outlets, we aim to address the serious problem of home baby-proofing. We are committed to ensuring the safety and well-being of your family.

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FEATUREd BRAND

Olliwo

Olliwo makes habit-building kits for first-time puppy parents, for those messy early weeks when everything feels too sharp, too loud, or too 3am. Built around real puppy life, the chewing phase, the witching hour, the slow work of growing up together. Olliwo is designed to help parents and puppies build everyday habits, side by side.

Coming Soon

FEATUREd BRAND

Wonderful Way

Wonderful Way is a sensory brand that helps children feel comfortable, understood, and loved in their own unique ways. Through thoughtfully designed products, stories, and characters, we support children with a range of sensory needs. Guided by insights from our expert advisors, we empower parents with simple, engaging resources to support their child along the way.

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